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Dubai
Summer
Surprises
Dubai
Summer
Surprises
can
be
described
as
The
Summer
Capital
of
Fun.
In
Dubai,
Summer
heralds
a
special
time
for
children,
it's
when
Dubai
Summer
Surprises
kick
off,
bringing
color,
excitement
and
above
all,
loads
of
surprises
to
the
city.
DSS
was
launched
in
the
summer
of
June
1998
as
yet
another
pioneering
initiative
from
the
Government
of
Dubai
to
boost
tourism
and
shopping
in
Dubai,
with
the
long-term
objective
of
turning
Dubai
into
a
year-round
tourism
destination.
Therefore
it
has
evolved
into
a
yearly
event
which
children
from
all
over
the
world
eagerly
look
forward
to.
For
ten
whole
weeks
there's
never
a
dull
moment
for
kids,
which
is
the
main
concern
of
DSS,
since
the
year
it
was
launched.
Dubai
Summer
Surprises
had
a
clear
mandate
to
energize
trade
and
tourism
during
the
relatively
lean
summer
months
by
drawing
vacationing
families
to
hotels,
shopping
malls,
entertainment
centers
and
other
climate-controlled
venues.
However,
it
unfolds
weekly
surprises
from
June
to
August
under
different
themes,
with
the
involvement
of
different
Government
departments
and
the
support
of
Key
Sponsors
and
other
companies
from
the
private
sector.
Shopping
malls,
under
the
umbrella
of
the
Dubai
Shopping
Malls
Group
(DSMG),
become
hubs
of
entertainment,
providing
shows
and
hosting
key
events
of
the
different
surprises.
On
the
other
hand,
hotels
and
hotel
apartments
offer
a
variety
of
discounted
packages,
enabling
families
to
have
a
cost-effective,
fun
filled
holiday.
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