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Dubai has evolved
as a significant
jewellery manufacturer
as well as wholesaling
substantial quantities
of jewellery from
Italy, Malaysia,
Indonesia and
South Korea. Italy
alone exports
around 25 tonnes
(0.8 million oz)
of gold as jewellery
to Dubai annually.
Saudi Arabian
manufacturers
have also established
outlets in Dubai.
Factories in Dubai
and the neighbouring
emirate of Sharjah
produce around
49 tonnes (1.6
million oz) of
gold jewellery
annually.

The
essence of jewellery
marketing in Dubai
is high volume
and low mark-up.
With no sales
tax, it is one
of the cheapest
places to buy
jewellery. Indeed,
Dubai calls itself
'City of Gold'.
The 400 gold shops
in its souks and
shopping malls
have 9.3 tonnes
(0.3 m oz) on
display in 18,
21, 22 and 24
carat gold, often
with jewellery,
coins and small
bars.

The
amount of gold
jewellery consumed
locally in the
UAE stands at
around 41 tonnes
(1.3 m oz). Retail
sales, however,
are far higher
because of the
very large number
of purchases made
by tourists. A
major surge in
consumption occurs
every March with
the Dubai Shopping
Festival which
actively promotes
gold. During the
March 2001 festival,
it is estimated
that over 9 tonnes
(0.3 m oz) of
gold jewellery
was sold.
The
Dubai Gold &
Silver Jewellery
Group, an association
of local manufacturers,
wholesalers and
retailers, is
active in promotion.
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