Established in January
1997, the DTCM has
two main areas of
responsibility.
The first of these
includes all the
functions of the
former Dubai Commerce
and Tourism Promotion
Board (DCTPB), which
had been in existence
since 1989 and concentrated
on the international
promotion of Dubais
commerce and tourism
interests. The DTCMs
second main area
of responsibility
is as the principal
authority for the
planning, supervision
and development
of the tourism sector
in the emirate.
Underlining
the importance
attached to tourism
development at
the highest level,
the DTCMs
Chairman is His
Highness General
Sheikh Mohammed
bin Rashid Al
Maktoum, Crown
Prince of Dubai
and UAE Minister
of Defence. Its
Director-General
is Khalid A. bin
Sulayem.
As
part of its marketing
role, the DTCM
plans and implements
an integrated
programme of international
promotions and
publicity activities.
This programme
includes exhibition
participation,
marketing visits,
presentations
and roadshows,
familiarisation
and assisted visits,
advertising brochure
production and
distribution,
media relations
and enquiry information
services.
In
addition to its
head office in
Dubai, the DTCM
has 14 overseas
offices. They
are located in
Philadelphia (covering
North America
East and
Central), Los
Angeles (North
America
West Coast), London
(the UK and Ireland),
Paris (France),
Frankfurt (Germany),
Stockholm (Scandinavia),
Milan (Italy),
Moscow (the Russian
Federation, CIS
and Baltic States),
Nairobi (East
Africa), Johannesburg
(South Africa),
Mumbai (India),
Hong Kong (Far
East), Tokyo (Japan)
and Sydney (Australia
and New Zealand).
In
assuming its administrative
responsibilities
within Dubai,
the DTCM has now
taken over the
licensing of hotels,
hotel apartments,
tour operators,
tourist transport
companies and
travel agents.
Its supervisory
role also covers
all touristic,
archaeological
and heritage sites,
tourism conferences
and exhibitions,
the operation
of tourist information
services and the
organisation and
licensing of tour
guides.
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